through Brand, Content & Storytelling
China–Europe Brand & Content Specialist · Filmmaker · Production Partner - helping Chinese brands connect with European audiences — and international brands with challenges in China.
中国—欧洲品牌与内容专家
China. Europe. Stories that connect.
I help brands and agencies bridge the gap between China and Europe — through content, storytelling, brand communication and local expertise.
Based in China since 2005 and originally from Germany, I bring a rare combination of European perspective, deep China experience and international production expertise.
I work with Chinese brands looking to build their presence in Europe, helping them understand their audience, sharpen their communication and tell stories that feel relevant beyond their home market.
I also work with international brands and agencies on productions in China — from independently produced films and documentaries to commercial and corporate shoots with international crews.
My background is rooted in filmmaking, but my work goes beyond video. I combine strategy, storytelling, production and cross-cultural understanding to help brands communicate more effectively across markets.
中国 · 欧洲 · 让故事连接彼此
我帮助品牌和代理机构跨越中国与欧洲之间的市场和文化差异，通过内容创作、品牌故事、品牌传播以及本地化专业支持，建立更有效的沟通与连接。
自2005年起，我一直扎根中国。我来自德国，兼具欧洲视角、深厚的中国市场经验以及国际影视制作专业背景。
我与希望拓展欧洲市场的中国品牌合作，帮助他们深入了解目标受众、优化品牌传播，并讲述能够引起欧洲消费者共鸣的品牌故事。
同时，我也为国际品牌和代理机构提供中国本地影视制作服务，包括独立完成影片和纪录片制作，以及配合国际摄制团队开展广告片、企业宣传片等拍摄项目。
我的专业背景始于影视制作，但我的工作不止于视频。我将战略规划、故事表达、影视制作与跨文化理解相结合，帮助品牌在不同市场中实现更有效的沟通。
A great way to present yourself and your products. Make it once, it can be viewed thousands of times.
An excellent medium to deliver your message and vision to potential clients.
Show your capabilities and gain interest and trust, impress your clients and increase your sales.
We have been working on more than 90 crowd funding campaign videos, raising more than 10 million USD.
Whether its for your social media or your amazon shop. Good quality content is essential.
With our strong international network we can also help with product and lifestyle photography.
What I do
Brand & content strategy · European market insights · localization · storytelling
independent productions · international shoots · local production · documentary & commercial film
Particular focus and personal interest in Sports & Outdoor, backed by a strong network within the
German sports industry.
Over the years, I have worked internationally across 60+ countries and 120+ crowdfunding projects, helping companies and brands communicate, launch and grow across borders.
Different markets. Different cultures. One good story.
品牌与内容战略 · 欧洲市场洞察 · 本地化 · 品牌故事
独立影视制作 · 国际拍摄项目 · 中国本地制作 · 纪录片与商业影片
特别关注体育与户外领域。 凭借对体育和户外运动的热情，以及在德国体育行业建立的广泛人脉网络，我尤其关注这一领域的品牌与内容合作。
多年来，我的国际业务遍及 60多个国家，参与了 120多个众筹项目，帮助企业和品牌跨越国界进行有效沟通、成功推出产品并实现持续发展。
不同的市场，不同的文化，一个好故事，让彼此相连。
Mahatma Gandhi
